In this episode of Rehash, we sat down with Steph Alinsug, Media Steward at Seed Club - an accelerator program for DAOs and DAO builders.
In this episode of Rehash, we sat down with Steph Alinsug, Media Steward at Seed Club - an accelerator program for DAOs and DAO builders.
When Steph first heard about crypto from a podcast, the concept of DAOs and social tokens clicked for her right away. With previous careers as a branding specialist and a community organizer, she was always looking for a way to bring those two passions together. Web3 offered an opportunity to do just that.
Steph’s community-first branding approach lent itself nicely to her role at Seed Club, and she realized that the content she was creating wasn’t just content for the sake of marketing, but media that leveraged storytelling and community building to impact people with aligned values. This key difference is precisely what distinguishes content as we know it in web2 from the decentralized media of web3.
We dive into all of the nuances surrounding content, branding, marketing, media, decentralized media, web3 media, media in DAOs, and decentralized content creation. Although we use some of these terms interchangeably, Steph breaks down how she distinctly thinks about them, and we discuss Rafa’s project Folklore - a leading example of community-first media.
We double click on the human side of all of this as we discuss the inevitable hierarchy in DAOs, how media DAOs can progressively decentralize, ownership over the media you create, and the role curation plays in the decentralization of media. We also talk more broadly about conflict resolution and how imperative human to human relationships are as we explore new ways to organize ourselves and produce meaningful work in DAOs.
We close out our conversation with a few fun questions and Steph tells us how to find her and Seed Club on Twitter.
🔗 FOLLOW US
Rehash: https://twitter.com/rehashweb3
Diana: https://twitter.com/ddwchen
Steph: https://twitter.com/cryptohun3y
Seed Club: https://twitter.com/seedclubhq
⌛ TIMESTAMPS
0:00 Intro
0:35 Sponsors!
4:11 Welcome Steph
4:58 Steph’s background
7:14 Web3 media
10:10 Web2 vs. web3 media
12:39 Web3 media, decentralized media, and media in DAOs
16:35 Decentralized media vs. decentralized content creation
21:05 Folklore
24:39 Ownership in decentralized media
28:16 Progressive decentralization of media
36:29 Relationships over actions
41:25 Hierarchy in DAOs
45:08 Fun Questions!
52:30 Follow Steph!
🤝 SPONSORS
Lens Protocol: https://lens.xyz
Avenue: https://avenue.place
Govrn: https://govrn.app
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.